About us
"Divya Kumari Parihaara" was founded by our Creative Head, Divya Singgh Rathore, a Fashion Design graduate from Pearl Academy, who is passionate about merging contemporary fashion with the rich cultural heritage of India. Her vision transcends the creation of beautiful garments, emphasizing ethical sourcing, sustainable practices, and fair trade. Central to the brand is a profound respect for artisans, with a commitment to nurturing their skills and promoting sustainable growth. Each piece from Divya Kumari Parihaara embodies her dedication to crafting fashion that is both stylish and deeply rooted in cultural authenticity and social responsibility.
Based in the vibrant pink city of Jaipur, Rajasthan, the label draws inspiration from the city's rich heritage and crafts. It pays homage to Rajasthan's craftsmanship, employing a talented team of artisans and women, and reflecting the city's vibrancy in every design.
Based in the vibrant pink city of Jaipur, Rajasthan, the label draws inspiration from the city's rich heritage and crafts. It pays homage to Rajasthan's craftsmanship, employing a talented team of artisans and women, and reflecting the city's vibrancy in every design.